Shoppers have increasing opportunities to save money by using digital coupons, which are easy for businesses to implement. Coupons can be cost-effective method for attracting new customers, encouraging them to increase first-time purchases.
72.3% of consumers report coupon use in 2013
2.84 Billion Coupons were redeemed in 2014
3.5 billion total coupon savings were realized in 2013
85% of consumers look for coupons prior to visiting a retailer
15% of consumers cite coupons as the top influence in pre-purchase decisions
96% of millennials use coupons
42% of smartphone/tablet users have used a mobile coupon
Redemption Growth By Coupon Type
Direct Mail (69%)
Magazine Pop Up (51%)
Instant Redeemable (48%)
Electronic Checkout (39%)
Free-standing Insert (36%)
Digital Promotions (31%)
Shelf Pad (30%)
In-store Advertisement (27%)
Digital coupons are gaining in popularity, and they eliminate the expense of printing.
Coupon Enthusiasts By Income Bracket
Everyone loves a good sale, but who loves them the most?