What Is Business Analytics?
Uses of Business Analytics
- Restaurants. Companies in the fast-food industry use applications developed with the help of business analytics to streamline a customer’s dine-in and dine-out experiences and improve overall operational efficiency.
- Retail. Businesses in the retail space use business analytics to pivot merchandising and pricing based on customer behaviors, with an eye for reducing operational costs.
- Casinos. In the gambling industry, business analysts can uncover data-driven insights that help companies maximize player engagement and the house return.
- Banking. Corporations working in the high-stakes financial space leverage business analytics to acquire data on customer banking behaviors, then use this information to address customer concerns around how their money is stored and used.