Communications Content

Guidance for Reporting and Writing About Racism

Reporting beats, or specialized subjects that a journalist will stick with day in and day out, become sections in the paper and separate pages on a website. Sports, travel and tech news are clearly delineated to the eye, but those divisions are often blurrier than they appear. Julian Glover, adjunct faculty at the Newhouse School and Race & Culture reporter at ABC7 San Francisco, says it is difficult to fully untangle the implications and history of race from every other beat. “We can really look at all of those different slices of life, those different sections in the newspaper, and […]

Citizen Journalism and Political Protests

Protests present a unique setting for journalists: three prongs of the public’s First Amendment rights — freedom of speech, freedom of press, freedom of petition — come together at every public protest or rally. Understanding rights while balancing these risks can make all the difference to citizen journalists and aspiring reporters.

 

14 Must-Read Books for Aspiring Public Relations and Advertising Professionals

Thanks to new communications platforms and evolving demographics, it’s important for students and professionals alike to continue educating themselves about the communications field. Whether you prefer to turn the physical pages of a book or swipe the screen of an iPad or Kindle, check out these top-rated books to stay ahead of the curve.

How Data Helps Create Successful Sponsored Content

Creating successful content requires analyzing the behavior and the preferences of your audience. You have to understand what type of articles interest the people you are writing for and their reactions to the posts you publish.

175 Years of Presidential PR [Infographic]

Throughout American history, campaigns have used slogans to distill complex campaign goals into short and easily digestible messages. We compiled some of the most prominent presidential campaign slogans in the last 175 years.

The Evolution of Virtual Reality [Infographic]

Virtual reality has the ability to not only mimic real life, but also to transport its users to another world. The term was popularized relatively recently, in 1987 by Jaron Lanier, but the technology that led to today’s Oculus Rift and HTC Vive precedes the phrase by more than half a century. In the following infographic, Communications@Syracuse reviews some of the technology that spurred the growth of virtual reality over the last nine decades and takes a closer look at some of the devices on the market today.