Creating successful content requires analyzing the behavior and the preferences of your audience. You have to understand what type of articles interest the people you are writing for and their reactions to the posts you publish.
Communications Content
Throughout American history, campaigns have used slogans to distill complex campaign goals into short and easily digestible messages. We compiled some of the most prominent presidential campaign slogans in the last 175 years.
Virtual reality has the ability to not only mimic real life, but also to transport its users to another world. The term was popularized relatively recently, in 1987 by Jaron Lanier, but the technology that led to today’s Oculus Rift and HTC Vive precedes the phrase by more than half a century. In the following infographic, Communications@Syracuse reviews some of the technology that spurred the growth of virtual reality over the last nine decades and takes a closer look at some of the devices on the market today.
In the last several years, the publishing and advertising industries have converged to have a single conversation about native advertising, a growing industry that allows advertisers to reach consumers through branded storytelling. In the following infographic, Communications@Syracuse presents an overview of native advertising, explains its growth, explores the market landscape and shows how the key players — the publications, advertisers and readers— are impacted by this growing form of advertising.
Public relations pitches are a popular subject for journalists in the industry, often because of how poorly they can turn out. The Internet is rife with examples of good pitches and horrible ones, and the difference between the two can be difficult to define.
We talked to Newhouse faculty Jeff PassettiExternal linabout his viral videoExternal link:, companies that license content, and why he thinks his video made it big.
The following is a guest post from Melanie Deziel, branded content strategy consultant and founder of The Overlap LeagueExternal link, a native advertising newsletter. Melanie is a 2013 graduate of the S.I. Newhouse School of Public Communications at Syracuse University and can be found on Twitter at @mdeziel.
In the field of communications, it is imperative that practitioners understand how to shoot and edit video. In fact, Communications@Syracuse values the skill so much that students are introduced to it early on in their coursework. But with so many options to choose from, how can you find the video editing software that’s right for you? Here we cover three options that our students have used for the Multimedia Storytelling class.