Since its creation in 2005, YouTube has seen exponential growth, and the site shows no signs that its popularity is waning. With more than 1 billion unique visitors a month, YouTube has become a moneymaker for those who know how to cash in.
190 million Americans watched 75.6 million videos online. That’s approximately 61% of the population.
YouTube site traffic
1 billion unique visitors
6 billion hours of video watched
That’s nearly 1 hour for every person on Earth
3x Increase in users subscribing
4x increase in channel follows
4 billion videos are viewed worldwide
100 hours of video are uploaded to YouTube
About 60% of a user’s views come from outside their home country.
Youtube localized in 75 countries
Available in 61 languages
Viewers ages 18-24
27.9M male viewers
62% of all men
34.7M female viewers
55% of all women
YouTube reaches more U.S. adults, 18-34, than any cable network.
There are 21.6 million teen viewers which is 54% of all teens.
YouTube personalities are more recognizable to U.S. teens than mainstream celebrities.
Teens find YouTube personalities to be more intimate, relatable and authentic.
YouTube Partner Program²
The YouTube Partner Program allows users to monetize content on YouTube through paid advertising, subscriptions and merchandise. Users also can take advantage of resources, features and programs that YouTube provides.
The Partner program was created in 2007 and now, more than 1 million creators from more than 30 countries around the world earn money from their YouTube videos.
YouTube has more than a million advertisers using Google ad platforms, the majority of which are small businesses.
Thousands of advertisers are using TrueView In-stream and 75% of in-stream ads are now skippable.
Top Channels Based on Subscribers⁵
PewDiePie – 34.8 million
YouTube – 22.7 million
Holasoygerman – 21.3 million
Smosh – 19.8 million
RihannaVEVO – 15.5 million
OneDirectionVEVO – 15.3 million
KatyPerryVEVO – 15.1 million
JennaMarbles – 14.7 million
EminemVEVO – 14.7 million
Nigahiga – 13.8 million
*subscription numbers as of February 25, 2015
In September 2014, YouTube announced it would provide funding to some of the most popular stars to help them create and experiment with formats.⁶
Highest-Earning YouTube Celebrities
Pewdiepie – $7 million
BlueXephos – $6.7 million
Smosh – $5.7 million
DisneyCollectorBR – $5 million
BluCollection – $4.8 million
JennaMarbles – $4.3 million
TobyGames – $4.2 million
RayWilliamJohnson – $4 million
UberHaxorNova – $3.5 million
RealAnnoyingOrange – $3.4 million
“The stars of Youtube are already reaching huge global audiences, but in many cases there is a lack of mainstream awareness.” – George Strompolos, CEO Fullscreen
YouTube Stars and Mainstream Brands
Here is a look at a few well-known, high profile YouTube stars.
Comedy duo Ian Hecox and Anthony Padilla joined YouTube in 2005. Today, Smosh is the fifth most subscribed to channel.
Annual earnings: $5.7 million
Phan has gone from do-it-yourself make-up videos to product modeling to the upcoming publication of her book, “Make Up: Your Life Guide to Beauty, Style, and Success.”
Annual earnings: >$1 million
Diet Dr. Pepper
Oakley has produced more than 300 videos with more than 200 million views since he joined YouTube in 2007.
What It Takes To Succeed On YouTube12
Making it big on YouTube Isn’t easy.
Here are some tips for would-be future stars of the vlogosphere.
Plan Your Content:
Choose your medium and stick with it. Some of YouTube’s biggest stars create these types of videos:
Tell your viewers when and how often to expect videos and then follow through.
Never Stop Promoting
Extend your reach by sharing your videos on other social channels: