Failing to meet customers’ ethical expectations results in a strong rebuke—42% of consumers say they’ve “stopped doing business with a company because of its words or actions about a social issue,” according to the Accenture research.
Ethical business practices extend far beyond the final exchange with a customer or social media presence. The entire supply chain includes opportunities for both ethical and unethical decision making. However, it can be difficult for business leaders and consumers to be fully aware of and navigate some of those upstream practices.
What is an ethical supply chain? Companies with an ethical supply chain treat employees fairly, pay a “living wage” and strive to improve and upgrade the social, economic and environmental conditions within the communities where they operate while still controlling or reducing costs, Syracuse University professor of supply chain practice Patrick Penfield says.
Read more about how you can support ethical supply chains:
What Are Examples of Supply Chains That Benefit from Unethical Practices?
Penfield explains that as supply chains expand their global footprint, the ethical challenges also grow.
“Any time you have a global supply chain, there [are] just more nuances,” he said. “There [are] more [differences between] culture and language and so you have to be able to work through those situations in order to make sure that your suppliers meet your specific ethics, goals or objectives.”
Ethical dilemmas exist throughout the supply chain, from working conditions in manufacturing to the environmental effects of using raw materials. While some unethical practices are also illegal, it may not be the case in every country that encompasses a piece of the supply chain. Additionally, many practices are not explicitly against the law.
As of 2018, almost 25 million people are in forced labor, according to the Global Slavery Index. The index also cites electronics such as laptops, phones and computers as the products imported into the G20 that are most at-risk of modern slavery. Clothing garments and fish are also high-risk industries for forced labor.
Unsafe working conditions can include safety hazards like frayed wires or unguarded machinery, as well as biological or chemical hazards such as mold and pesticides. Dangers in the workplace can extend beyond physical characteristics of the space; violence and harassment also count as unsafe labor conditions.
Why Do Companies Engage in Unethical Supply Chain Practices?
Because supply chains consist of a network of partners, business leaders cannot exert full control over how their entire network operates. Differences in global standards, financial pressure and oversight challenges all contribute to unethical decision making, too.
Penfield says that Wall Street’s profit expectations mean companies often need to search for cost-cutting measures. The supply chain is a major cost for businesses, without adding any revenue, and is therefore a common candidate for cost reduction. However, more affordable options can also mean cheaper—and unethical—labor and sourcing.
Workplace regulations and laws differ not just from country to country but also between states and provinces. Age restrictions, hiring practices and safety laws can all vary based on where a manufacturer is based. For example, California has strict supply chain transparency guidelines that require certain businesses to conduct audits and provide employee training to help eradicate human trafficking and modern slavery.
Geographically expansive supply chains make it possible for leaders to implement practices throughout their network that may be illegal in their own location.
LACK OF OVERSIGHT
Supply chain managers do not have the same control over partners as they do their own operations, which means they cannot always enforce ethical standards. Additionally, partners in the supply chain use their own network of suppliers and manufacturers. These down-tier partners can be complete unknowns.
“If you don’t have a lot of power in regard to what you buy or how much you buy, then you don’t have a lot of say as far as what the suppliers are going to do,” Penfield said. Small businesses and buyers do not have as much financial leverage to change partners’ behavior.
“But if you’re a Walmart,” Penfield went on, “you can enact huge amounts of change from an ethical standpoint because they buy so much.”
How Can Business Leaders Practice Ethical Supply Chain Management?
Despite these challenges, Penfield explained that business leaders need to actively push back against taking the immoral route.
“The thing you always have to remember is that a supplier is an extension of your company,” he said. “So, when they’re engaging in unethical practices, that’s going to reflect back on your company.”
Business owners and supply chain managers who want to take a proactive role in raising and maintaining the ethical standards of their network can try using some of the following strategies.
Establish a code of ethics
A code of ethics outlines an organization’s values and principles. It provides employees and customers with a framework for how they can expect a business to approach decision making, as well as what kind of behavior is or is not tolerated.
Focus on the big picture instead of small details.
Consider common pitfalls, like nepotism and romantic relationships in the workplace.
Consult with an ethicist or legal expert.
Appoint someone in charge of applying and updating the code of ethics.
Penfield recommends that business leaders have supply chain members agree to the code of ethics at the beginning of the partnership and include metrics or measurements for enforcement.
Practice due diligence
The supplier selection process takes a lot of work and involves seeking contacts at trade shows and through recommendations and networking. Business leaders who want to create an ethical supply chain should treat potential suppliers as they would a potential employee—by seeking references and a record of their history. They should research suppliers’ compliance records and complete on-site visits, if possible, in advance of the partnership.
Penfield says that due diligence doesn’t end there. Leaders should complete audits of their suppliers and manufacturers, ideally without enough prior notice for major changes to occur before they arrive.
Engage in digital management
Digital supply chain management can help streamline some of the processes to monitor suppliers. From basic video surveillance to Internet of Things (IoT) sensors that track movement on the floor, investing in digital tools can help leaders keep a pulse on how their supply chain is operating.
However, Penfield pointed out that installing some technology won’t solve it all. “It’s not the panacea for ethics or for resolving ethical issues,” he said. “It’s a tool. So, hopefully we can use that tool to get better at what we do from an ethical standpoint.”
Consumers who want to make their purchasing decisions with supply chain ethics in mind have tools at their disposal to make that process easier. They can use some of the strategies and tips below to learn more about companies’ sourcing practices and make their voices heard.
Consult the company’s policies
Companies that are transparently following ethical guidelines will often include information on their website to educate customers on their brand’s values.
Consider some of the following questions when checking a company’s policies for ethical standards:
Do they have a published code of ethics?
Do they list the members of their supply chain and where they are located?
Do they state the guidelines they follow and expect their suppliers to follow?
Do their commitments extend throughout their supply chain?
Look for external ethical standards
Check a company’s site or product for certification badges from trusted third-party organizations such as Fair Trade Certified and World Fair Trade Organization. These certifications denote companies that comply with ILO standards and factory standard requirements like training for workers about their rights and specific provisions to protect women in the workplace.
You can also consult the resources below to see more information about companies that meet certain ethical standards set by global organizations:
Ethical Consumer’s Ethical Shopping Guide: The Ethical Shopping Guide includes shopping guides for more than 100 different product categories, from booksellers to olive oil. Each guide has brand recommendations and ethics scores based on how each brand values animals, the environment, people, politics and sustainability.
The Good Shopping Guide: This platform provides ethical comparisons for brands by product according to an index using four ethical categories: animals, the environment, people and “other.”
Just as you would follow up with a billing mistake or an order that was never delivered, customers should not underestimate the effect of contacting businesses with feedback regarding ethical complaints or values. Channels such as traditional customer service routes or online review systems can be effective ways for customers to voice their opinions.