Coupons: The Art of Stretching a Dollar
- Savings can be passed directly to consumers, instead of dealing with trade allowances between retailers and producers.
- Consumers perceive coupons as a temporary special offer, not a price reduction, encouraging them to stock up quickly.
- Retailer traffic can be increased, especially if coupon values are doubled or tripled.
- Retailers might receive additional compensation from manufacturers for handling coupons.