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How Data Helps Create Successful Sponsored Content

Creating successful content requires analyzing the behavior and the preferences of your audience. You have to understand what type of articles interest the people you are writing for and their reactions to the posts you publish.

The Best Countries for Book Lovers

Slovakia is best known for its postcard-perfect castles and dramatic landscapes. But there’s another kind of building in this central European nation that rivals its citadels, mansions, and manors in importance and abundance: libraries.

175 Years of Presidential PR [Infographic]

Throughout American history, campaigns have used slogans to distill complex campaign goals into short and easily digestible messages. We compiled some of the most prominent presidential campaign slogans in the last 175 years.

The Traveler’s Guide to Cybersecurity

Although you should always pay attention to your cybersecurity, when you travel for business, it is imperative to be even more vigilant about protecting your digital assets. 

Certified Security by Design: Securing Devices in the IoT Era

In 2014, two tech professionals demonstrated that it was possible to remotely hack into a vehicle. They were able to gain full control of a Jeep Cherokee even with the driver inside. This is a terrifying prospect, and one that leads to questions about where the digital world is heading when a hacker can literally take control of a vehicle away from the person driving it.

What Is Data Storytelling? A Q&A with Datadoodle’s Ted Cuzzillo

In March 2016, Forbes calledExternal link: data storytelling the “essential data science skill everyone needs.” Ted Cuzzillo agrees. For the past nine years, Cuzzillo has run Datadoodle, which provides original reporting and analysis on trends in the data industry. In this interview with Syracuse University’s Master of Information Management program, he defines data storytelling, explains its impact on businesses and offers tips on how professionals can start telling their own data stories.